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Personal Selling Process

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... Personal selling is a personal interaction between the salesperson, and the customer. The salesperson must create bases. Such data bases will allow the use of electronic communication in the selling process, besides widening the net kitchens; they have bought lorries, cars, and motorcycles, and opened shops that sell a choice of processed food and Selling of businesses - This process was expected to generate about 1.2 to 1.5 billion dollars for the company (Equity Report). The areas of for their car buying needs that spawned a whole lot of dealers who initiated a process of selling cars online whose ...



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Sources list for PERSONAL SELLING PROCESS:

Wood, W. (1994), `Reinventing The Sales force', Journal Of Personal Selling and Sales Management, Volume 21, Number 3
Personal Selling

Sallee, A. and Flaherty, K. (2003), `Enhancing Salesperson Trust: An Examination Of Managerial Values, Empowerment and The Moderating Influence Of SBU Strategy', Journal Of Personal Selling and Sales Management, Volume 23, Number 4, pp. 229
Personal Selling

McFarland, R.G. (2003), `Crisis Of Conscience: The use Of Coercive Sales Tactics and Resultant Felt Stress In The Salesperson', Journal Of Personal Selling and Sales Management, Volume 23, Number 4, pp. 311
Personal Selling

Stevens, C.D., & Macintosh, G.(2003) Personality and attractiveness of activities within sales jobs. Journal of Personal Selling & Sales Management (23)1: 23-36.
Humanistic and Interactionist Theories of Psychology

Srinivasan, S. (2004). Customer relationship management: its dimensions and effect on customer outcomes. Journal of Personal Selling and Sales Management, 9, p. 1-20.
Operations of K2 Skis

 


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